How to Predict if Your Product-Based Business Will Make It (or Not)

BY BossBabe

The BossBabe Podcast Episode 110



  • How Tu-Hien and Karen identified gaps in the marketplace and developed products that help people around the world 
  • The process of taking an idea for a product from ideation to development, prototyping, testing, and launching
  • Understanding that business, whether B2C or B2B, is all about human-to-human connection 
  • The importance of having a strong why and how to listen to your intuition 
  • The transformational impact of being in a community of like-minded, ambitious women to support and inspire you


In this special bonus episode, we’re joined by two members of our mastermind program, Tu-Hien Le and Karen Peña, to share their journeys of building product-based businesses.

Tu-Hien is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to help women reach their breastfeeding goals. Karen is the Founder and CEO of Organic Guidance, a health & wellness company that helps people go from stressed and anxious to relieved and focused with the help of CBD.

Both Tu-Hien and Karen identified something missing in the market and took it upon themselves to fill the gap. These ladies took their visions and created successful businesses by designing products that address their ideal clients’ pain points.

We’re diving deep into the process of what it’s like to take an idea for a product-based business to development, prototyping, trialing and testing, and finally, launching a physical product to sell.

If you’re interested in learning how to launch a product-based business then keep listening! This episode is packed with inspiration to help guide you to get started on your business.


  • This episode is sponsored by ShipStation. Get 60 days free with ShipStation and use code BOSSBABE at www.shipstation.com

Follow on Instagram


The must-listen podcast for ambitious women
working on their businesses and careers.

the bossbabe podcast



Pour your favorite latte and join us for honest conversations that take you behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all.

Currently creating the woman I want to be. Excuse me if I become extremely protective of myself, my time, and energy.


Do you have what it takes to create YOUR OWN ONLINE BUSINESS?

we think you do

Get project next