marketing

How To Create Change And Do Something That Matters: A Conversation With Seth Godin

If you want to spread your ideas, make an impact, or improve something, you are marketing, and you need to read this interview with author and marketing legend Seth...
introvert

Stop This One Delusion That Can Destroy Your Potential For Success

For an entrepreneur, it can be hard to accept you may not be the first at something. I am still shooting myself in the foot for not having started Froyo...
power of brands

The Unconscious Power Of Brands

When we buy something, we like to think we know the reason why. We move through the world feeling in control of our actions; and the decision to purchase...
email marketing

Email Marketing: 3 Must-Have Campaigns To Increase Your Sales

Increasing your company's sales is probably at the top of your business goals list. And powerful marketing is a precursor to that objective. While some marketing strategies are fitting...

How To Build A Brand Worth Following

In my years of being a marketer and an entrepreneur, I’ve pretty much committed to being a sponge. With an understanding that no two brands or companies walk the...

How To Host An Event That Creates Diehard Fans

Have you been dreaming of adding events to your business in 2019? Your community wants to connect in person and when you know how to host an event you'll...

5 Non Traditional Mantras To Get You Through the Day

Not just for yogis, mantras are a free and easy way to manage thoughts, improve productivity and achieve positive physical and mental welfare. The sound of mantra literally drowns out the...
personal brand strategist

5 Benefits To Having A Personal Brand, From An Expert In Brand Strategy

When you're planning your business and branding everything, you probably didn't think much about your personal brand.  Why is this important? Let's think of it this way.  When it comes...
Mission Statement

How To Develop A World-changing Vision & Mission Statement

It’s never too late to develop a mission statement that defines why your business exists. Vision and mission statements share how your business intends to change the world. Also,...
creating a unique brand, girl with computer at desk smiling

8 Ways To Ensure Your Brand Is As Unique As You Are

When it comes to creating a unique brand, there are a few factors to consider. First and foremost, you want to develop an identity (in person and online) that...