Creating ads for your business is one of the most beneficial ways to grow as an entrepreneur. However, if you don’t exactly know how to create these ads to work in your favor – you might be throwing money away.
While Instagram and Facebook have a seemingly easily-guided process to follow when creating ads, Pinterest is one of the social media platforms that have a pretty tricky process.
Which is why we’ve taken it upon ourselves to walk you through the ad process on Pinterest so that you can get the most out of your money.
Step 1: Create Your Ad
Because Pinterest is an image-based → outsourced content platform, it’s important that the ad you create is captivating and truly speaks to your audience.
This means bright colors, bold fonts and trending music (if applicable). You also have the option to create different types of ads like static photos, videos, carousels, quizzes, etc…
Just make sure these pins speak to exactly what it is you’re trying to market.
Step 2: Choose Your Objective
Different ads solicit different results. So, if you’re trying to amp up your brand awareness, video views, traffic, conversions or shop sales it’s important to keep this in mind when creating your ad.
Pinterest will give you an option (like the below) to allow you to pick which choice is best for your ad at the moment.
Step 3: Target Your Audience
This is one of the most important steps because you want to make sure your ad is viewed by the right people. Pinterest will give you the option to choose your demographics by location, age, interest, sex, language and even devices.
They allow you to target keywords and searches so your content will show up if it’s relevant. For example, if your ad is about a makeup product, and your audience is searching for skincare-related pins – your pin will pop up as well because you specifically choose to target people who are searching for that keyword in addition to makeup, etc.
Also, in this step, Pinterest will allow you to choose how much money you want to be allocated to this individual ad as well as how long you’d like it to run.
Step 4: Track Your Results
Your Pinterest ad manager will allow you to track your progress through detailed analytics. You’ll be able to see the:
- Number of saves
- Number of impressions
- Link clicks
- Total ad spend
And other important tracking information to help you gauge the success of your ad and give you insight on how to move forward with future ads.
Pinterest ads are the crème de la crème when it comes to social media marketing because they have an advanced system to help you reach a super niched and targeted audience. While it may take a bit of learning to navigate this territory properly – it's totally worth it in the end.