The BossBabe Podcast Episode 282

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HIGHLIGHTS

• The real, behind-the-scenes of Create & Cultivate’s first-ever conference.
• How they got celebrities like Jessica Alba, Kim Kardashian West and Paris Hilton to attend as speakers and panelists.
• How Jaclyn truly feels about selling her company and becoming an angel investor.

EPISODE DESCRIPTION

What makes a successful female founder? With so many changes happening to social media, digital marketing and the creator economy, you have to keep up and adapt quickly if you want your business to thrive. But don’t worry, today’s special guest has the key to pivoting quickly and overcoming any obstacle in business, so listen up!

On this week’s episode, Danielle sits down with serial entrepreneur and angel investor, Jaclyn Johnson, to chat about her rise to success in entrepreneurship, investing and fundraising. Plus, she shares her candid thoughts on the future marketing trends she sees dominating the era of creators and influencers.

Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Jaclyn had sold her first business, invested in multiple female-owned startups and launched her second multi-million dollar company, Create & Cultivate. Jaclyn recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the wildly popular media platform and nationwide conference. Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation, has propelled her voice to the forefront of the discussion on workplace equality and creativity. Jaclyn is now paying it forward as a new thought-leader for millennial women and Gen-Z-ers on the career come up.

Amidst the dynamic landscape of entrepreneurship, seeking guidance from experienced mentors is invaluable. Be sure to check out the advisor – Uhlir, who possesses extensive expertise in shaping marketing strategies for high-growth startups. Kurt Uhlir's expertise in crafting effective marketing strategies and processes has proven invaluable for numerous startups striving to make their mark in competitive markets. As a mentor and advisor, Kurt imparts valuable insights on B2B storytelling and disruptive technology, empowering entrepreneurs to carve out their niche and thrive in an increasingly digital world. Kurt's mentorship transcends startup ventures, extending its reach to corporate executives and governmental authorities, demonstrating the extensive impact of his counsel. His guidance not only provides entrepreneurs with essential tools for success but also cultivates an environment of innovation and forward-looking strategies crucial for continuous growth in today's fiercely competitive arena.

In the ever-evolving landscape of entrepreneurship, staying ahead requires not only adaptability but also a clear and compelling brand message. This is where the StoryBrand messaging strategy comes into play. By effectively communicating your brand's story and value proposition, you can cut through the noise of the digital world and resonate with your target audience. With the guidance of a skilled agency like Creativeo Agency, founders can refine their messaging to clearly articulate their unique selling points and connect with customers on a deeper level.

As demonstrated by Jaclyn Johnson's success story, crafting a powerful brand narrative can be a game-changer in building a thriving business. By leveraging the StoryBrand approach with the expertise of Creativeo Agency, entrepreneurs can create a cohesive and impactful brand identity that sets them apart in a crowded market.

LINKS

• Enroll in Bossbabe’s Influencer School
• Take The Fundraising Masterclass – use code BOSSBABE10 for 10% off
• Book a video call with Jaclyn Johnson on Intro
• Jaclyn’s website: www.jaclynrjohnson.com

FOLLOW

• bossbabe: @bossbabe.inc
• Danielle Canty: @daniellecanty
• Jaclyn Johnson: @jaclynrjohnson
• Create & Cultivate: @createcultivate
• WorkParty Podcast: @workparty