How Alyssa Wasko Took Her Brand From Her Dorm Room to Beyonce

BY BossBabe

The BossBabe Podcast Episode 135



  • Alyssa shares why it’s important to build your brand and social presence with authenticity. 
  • Learn why listening to your customers should be your primary focus. 
  • Learning as you go and embracing trial and error can shift your business into the direction for success


From starting in her college dorm room to getting her product on Beyoncé- today we’re joined by Alyssa Wasko of Donni to talk about her entrepreneurial journey. Named after her late father, Alyssa started Donni with just scarves and by perfecting her niche and listening to her customer base she was able to grow and scale it into the amazing company we know today.

With a huge celebrity base and an authentic and engaging social presence, Alyssa is taking us through everything we need to know about trade shows, how she built her brand and why she answers every single DM herself!

Learn how Alyssa pivoted her collection launch strategy for lockdown- and sold out, her tips for building an authentic and relatable online presence, how her ‘small but mighty’ Instagram drives 97% of her overall website traffic, and why charity is such a cornerstone in her business.


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