The 5 Stages of a Customer Journey, Identifying Your Exact Ideal Client & BossBabe Business Growth Secrets


The BossBabe Podcast Episode 023




  • Building and strategically executing on a successful customer journey within a brand or company
  • Nurturing your client through the 5 stages of a customer’s journey and leading with value to drive community
  • The secret sauce behind building a customer-driven brand and an engaging community
  • Putting yourself in your customer’s shoes and identifying who your ideal client is
  • Understanding your target demo and identifying their pain points so you can build a product or service that provides a solution which resonates


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Kayleigh is our Community Manager over here at BossBabe HQ and comes with a wealth of experience in high-end memberships for creatives and entrepreneurs, events management and digital marketing. She is passionate about positive psychology and believes in the power of cultivating a mindset for success. Originally from South Africa and now based in the UK, Kayleigh has made it her mission to empower women and entrepreneurs to live the life of their dreams. When she is not building communities and connecting people, you can find Kayleigh travelling. She has a love for communication & collaborative work and you can find her on Instagram @kayleighjadewatson or in the IGA / Société Facebook groups supporting our incredible community.