influencer marketing

Cashing in on social media – How influencer marketing can grow your business

The rise of social media & influencer marketing Facebook. Instagram. Twitter. Snapchat. YouTube. The increasing popularity of social media platforms has opened up a marketing opportunity to hustling business owners...
self-care

3 steps to make a self-care routine for improved decision-making, better relationships and increased...

Self-care is a hot topic. Often shunned as selfish and shallow, it’s now hit the mainstream, with brands and personal coaches pushing it’s true benefits to the masses. But what...
the right time to start

The right time to start is now

I have a newly single friend (from whom I have permission to share!) who not so long ago took up online dating.  ‘I really like this guy I’m talking...

Want A Real Return on Investment? Invest in Women

A few weeks ago, Goldman Sachs announced their “Launch With GS” promise to invest in $500M in female-founded companies. This commitment is certainly a matter of equity. In their...
SMART Goals Summer Refresh

SMART Goals Summer Refresh

On the other side of the whiz and sparkle of the Independence Day weekend is the promise of a mid-year start. Setting patiently right there next to your New...
Women in STEM

Yes, I Look Like a Developer: Proving My Worth as a Woman in STEM

“Are you really a developer? You don’t look like one.” Sigh. I have gotten this question so many times, I’ve lost count. Always with a straight face and almost exclusively...

How Sustainability Drove This Hairdresser To Create A Company Like No Other

As the editor of BossBabe, I have the privilege of interviewing some of the most inspiring and resilient female entrepreneurs on the planet and share their insights with thousands...
Instagram marketing tips

99 Problems But Don’t Let Your Brand Be One – 7 Tips To...

Integrating Instagram into your branding strategy is essential for the survival and growth of your business and one of the best ways to capture an incredible audience. But we are...

Getting Down and Dirty with Business Fantasy vs. Business Reality

Your mindset is focused on the outcome and what people say your business needs to look like, but let's strip back the Instagram filters as I talk over what Business Reality really is.
Optimising Your Mental Health

Six Tips To Optimise Your Mental Health

A few years ago, I moved to Auckland for a dream job. I was excited but also deeply anxious about whether I would be ‘good enough’. I put huge pressure...