When you’re an influencer, one of your main goals is to connect with brands to start making a steady income. But how exactly do you do that?
Easy – you start small. When most influencers are just starting out, they seem to think they need thousands of followers to get recognized by brands, but sometimes it’s the complete opposite.
Here are the top three things you need to know about landing brand partnerships as an incoming influencer.
How Large Does Your Audience Have To Be?
This is probably the main question influencers who are just getting started have. And the answer is not exactly what you think it is.
You see, there are four different and distinct types of influencers. There are Nano-Influencers who have 1,000-10,000 followers. Micro-Influencers who have 10,000-50,000 followers. Mid Tier- Influencers who have 50,000-500,000 followers and Macro and Mage-Influencers who have 500,000+ followers.
However, just because one account tends to have more followers than the other, this does not exactly mean it has a better likelihood of getting approached by brands.
It just so happens to be that some brands prefer Micro-Influencers because they have a more tailored and engaged audience or a vertical community as it’s often referred to. This is a community with a specific niche.
How To Reach Out To Brands Through Social?
The best way to connect with brands is to actually use and value their product. If you use a brand’s product on a regular basis and actually align with what they are promoting, then this is a great indication that your audience will too.
When you post your content, make sure to tag the brand and use their hashtags to get their initial attention. Even sending them a quick DM will help you get on their radar. And more often than not, the brand will repost or comment on your content because it’s organic exposure for both audiences.
How Do You Approach A Brand Negotiation?
When it comes to talking money, the very first thing you need to do is market research. Coming to the table to discuss budgets revolves mainly around your value as an influencer and their budget as a brand.
Most brands will offer you an affiliate link at first to see how their product performs with your audience. An affiliate link is a link that gives your audience a custom discount code when they purchase the product from you, and in return, you get a portion of the proceeds made. This is a less risky way for a brand to see how much purchase power your audience has.
Once they see how much money you’re raking in from affiliate links, they will often be more than open to discussing paid partnerships with you. Always remember to avoid overpromising but always over-deliver – this way the brand will trust you more and be open to discussion about higher rates.
Navigating the Influencer world is a slow but steady process. You have to be consistent with your content, and intentional about what brands align with you as an individual and your audience as well. Check out this podcast to learn more ways to enhance your status as an Influencer that brands will want to work with.