Aneela Zaman
Aneela Zaman

Today we are diving into how the founder of the phenominal skincare company that is Zaman Skincare came up with the idea, developed the products and launched her incredible brand with the world. Her story is one not to be missed and I am so excited to be sharing it with you.

 

SARAH JANE NYMAN Q:
Aneela, having always had a passion for beauty, in your 20’s you become a makeup artist, how did you get into skincare?

ANEELA ZAMAN A:
In my twenties as a makeup artist I was in love with color. I was so taken by how different colors, the hues of shading and highlighting, could alter and enhance a woman’s beauty and features. As much as colors make one’s features stand out, I also learned to view the face as a canvas; it needs to be primed with hydrating elements to help protect and nourish the skin to achieve flawless makeup application. 

Let’s face it, it all comes down to skincare and this testament couldn’t have rung more loudly to me as when I hit my forties and felt the impact of my own skin changing. Young, youthful skin has a glow; it’s luminous, plump, and radiant. In fact, you’ll notice many young women tend to wear matte foundation to help tame the natural oil their skin is producing while the opposite happens when we start to age. Mature skin stops producing collagen, the elasticity in our skin changes, and we begin to lose the natural glow we had as young women. The skin looks visibly dry, showcasing the fine lines in the face.  That luminous glow which makes a woman look youthful is lacking.

A few years ago, while visiting my family in Toronto, I was sitting at the kitchen table with my parents after dinner and complaining about how my skin was lacking that glow, that youthful radiance. It was during this discussion that my dad, a researcher, reminded me of the benefits of Black Cumin Seed and shared his findings while studying the natural element 40 plus years ago. Not only did I learn the tiny seeds were a favorite for beauty icons like Cleopatra and Queen Nefertiti who used it daily in their skincare routine, but also that no one in the skincare sector had embraced these magical seeds. It was my aha moment! 

In 2017 I launched ZAMAN skincare with only two products. Rise & Shine and Sleeping Beauty. I am a big believer that in order to have balanced skin, one needs hydration and protection, but at different times of the day. Morning is the time to hydrate while night is the time to protect and nourish.  Our day serum, Rise & Shine, is made with hyaluronic acid, apple stem cell, cucumber, and green tea, all water-based ingredients. Our night serum, Sleeping Beauty, is made with Black Cumin Seed and Vitamin C to help nourish and protect the skin. 

ZAMAN skincare is the perfect balance between hydration and protection.

 

SARAH JANE NYMAN Q:
I love the story about your dad’s discovery and how he turned your village into being famous for beautiful skin, can you share it with our audience.

ANEELA ZAMAN A:
Yes. Growing up in Pakistan, my dad worked with Abbotts laboratory. He was an inquisitive person, also researching, reading, and studying natural elements. He had been focusing on Black Cumin seed and learned that the plant had numerous health benefits. Although the seeds are commonly used in our culture for cooking, my dad began cold pressing them to extract their natural oil. Back home it’s common to create home remedies in this way. His batch of pressed oil was first used on us. If we had a rash or an insect bite, my mom would apply it on those areas. When my little brother had eczema mom would apply it onto his skin. Once she noticed how effective it was, she even applied it on our hair to help protect the strands and nourish the dry scalp we sometimes had. If anyone in the village had a skin problem my dad was more than happy to share a small bottle of his batch. Almost every single person that used it came back and raved about how they could visibly see the difference in their skin.

We were the kids known for good skin and great hair. Thanks to my dad and mom! 

 

SARAH JANE NYMAN Q:
Tell us more about the secret ingredient that you are now sharing with the world – black cumin seed and how you hand select each one for use with your products.

ANEELA ZAMAN A:
Black cumin seeds come from the plant Nigella, which is commonly found in south and southwest Asia. It has been used for over 2000 years, due to its medicinal properties and was even found in King Tut’s tomb. Its historical uses range from treating headache to toothache to infections. Today it is employed for those suffering from asthma, diabetes, hypertension, and excess weight, to name a few. 

We have chosen to partner and work with companies who grow the Black Cumin seed crops in a clean environment and who do not use harsh chemicals in the growing process.

Black Cumin Seed Oil is one of the richest oils on earth comprised of over 100 valuable chemicals elements, essential fatty acids, vitamins, and minerals. When applied topically as part of a daily beauty skincare routine, Black Cumin Seed Oil delivers more visibly youthful, luminous, even-toned skin, visibly improving the signs of premature aging (including fine lines, uneven texture, age spots, dryness, and dullness). Black Cumin Seed Oil is also rich in its anti-inflammatory, antimicrobial, and antioxidant properties.

 

Aneela Zaman

 

SARAH JANE NYMAN Q:
Once you got your product developed, I imagine you wanted to help as many women as you could to achieve skin like yours, it’s absolutely beautiful, tell me, where did you begin?

ANEELA ZAMAN A:
Thank you! As I said, it all started with me; I wasn’t feeling strong and confident in my own skin and I thought, gosh, I’m pretty confident but if I am feeling this way I bet there are so many more women who feel the same way.

Let’s face it: your skin is your face forward. It’s everything and it’s the first thing people notice when they meet you. I wanted to help women gain confidence. 

After my dad reminded me about Black Cumin Seed, I reached out to about 5-6 different labs in LA, only one of which knew what Black Cumin Seed was. I made an appointment to meet with them. We started discussing what mattered most and how I was going to be able to deliver those results to other women. This is the essence of R&D, the research and development stage. It takes some time because the lab takes notes, goes off to create a batch, and sends it to you to try. You make notes on what you like, what improvements you want to make, and what you don’t think works. Once the labs make all the changes and produce the chosen formula, it goes into various testing protocols, which takes about three months. It’s all a long process but well worth it. 

Aneela Zaman

 

SARAH JANE NYMAN Q:
What has been your biggest learning curve throughout your entrepreneurial journey?

ANEELA ZAMAN A:
Being an entrepreneur is not easy; every day brings with it a new challenge to tackle. I would say transforming my father’s work into a modern, high-end, efficacious formula was the most difficult step I took. Once I had confidence in the product, I knew I could bring it to market and make it a success.

 

SARAH JANE NYMAN Q:
For the readers who are looking at starting a product-based business, but don’t have a clue where to begin, and are fearful, what advice would you give them?

ANEELA ZAMAN:
Do your research. Make sure your product solves a problem that your core desired audience faces. Then, be sure to partner with trustworthy manufacturing companies and stay on top of the process. Remember, this is your baby and you want all of your hard work and dreams to come true, not belly flop! Finally, have faith in your convictions and see them through to the finish line.

Aneela Zaman

 

SARAH JANE NYMAN Q:
I know you have suffered self-limiting beliefs along with fear of judgment, how did you cultivate the mindset to keep going through these moments?

ANEELA ZAMAN A:
It’s hard and there are moments when those self-limiting beliefs creep up. Stay strong and believe in yourself.

It’s ok if you feel exhausted – I often do!

Surround yourself with like-minded people who are doing something similar. I have Murphy and Una who always help pick me up, we share stories and encourage each other, we share and pass along our resources. I would have never met Robin, my amazing publicist, had it not been for Murphy. Find a support group; know you are not alone. And always find time to be around things you love to do. One mistake is not to let work consume you. You have got to remember to have fun along the way.  

 

SARAH JANE NYMAN Q:
What’s driving your mission, Aneela?

ANEELA ZAMAN A:
My mission is to give women the gift of a fabulous complexion and healthy skin. By utilizing clean, green ingredients that are known to be healing, my brand offers women a means to achieve this goal.

 

SARAH JANE NYMAN Q:
What is the best advice you have ever been given?

ANEELA ZAMAN A:
It is inevitable that you will have people tell you what they think about your business and what types of changes you should make like change your packaging, your brand name, the colors of your bottles, develop more products, etc. If I listened to every single person and their suggestions I would have never launched my products. It’s important to stay true to your vision and execute. Too many voices in your mind space can be detrimental.

Believe in your mission. Don’t let other people’s opinions get you down or stop you from moving forward with your dreams and goals.

 

SARAH JANE NYMAN Q:
I love the names of your products, sleeping beauty being my favorite, tell us how you came up with these incredible names. 

ANEELA ZAMAN A:
I named the products according to their key properties and with a playful spirit. My morning serum, Rise & Shine, is about waking up, embracing the day ahead of you, and letting your inner self shine all the while. It works to repair damage and boost moisture in the skin, delivering that radiant shine we all hope to see when we look in the mirror.

Aneela Zaman

Sleeping Beauty resonated for me not just because of the beloved Disney beauty icon, but also because sleep is a vital time for resting and rejuvenating our bodies, including our skin. Science has shown that during sleep our entire body is at work, replenishing and healing itself. Skin that experienced damage due to our environment is repaired, collagen is produced, and skin cell turnover occurs. As our product aids in this process, using it allows women to awake feeling and looking beautiful. 

Aneela Zaman

 

SARAH JANE NYMAN Q:
Of course, every woman on earth wants the results that your product achieves, but you focus on speaking to women who are busy and only want to use one product without all the fuss, you call them fast-paced woman who are multi-tasking ninjas, tell us the benefit of not speaking to everyone when marketing your offering to the world.

ANEELA ZAMAN A:
Zaman Skincare is intentionally a simple, curated brand. My customers are women just like me: busy leading their lives and juggling all of life’s responsibilities. They prioritize beauty and skincare, but not to the detriment of living their best lives. They may get facials occasionally, but they aren’t likely to participate in a daily 15-step skincare ritual. And that is perfectly fine! My products prove that you don’t need to spend an hour a day to look great. And marketing to my audience means that I can speak from the heart and know exactly what my audience wants and needs from me and my brand. I can deliver on my promises to them and maintain a healthy dialogue with them.

If I had to market to everyone, I would be overwhelmed and less likely to connect with my people.

I’d advise other small businesswomen to take this route as it makes success achievable. And when starting a small business, those moments of joy and fulfillment are essential to maintaining your momentum. 

Become a sleeping beauty and awaken looking and feeling beautiful at www.zamanskincare.com | Insta: @zamanskincare

Aneela, thank you so much for being part of our women like you series and sharing your inspirational story with our readers.

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👩🏻‍💻Sarah Jane Nyman dedicates her life to showing women who need to work from home how to authentically showcase a service online.                                                                                                                             ✨Sarah Jane's mission is to create equality for those who are driven by a mission to serve the world but NEED total freedom and have self-limiting beliefs, are overwhelmed and feel fear around putting themselves out there.                                                                                                                             ✨Sarah Jane says sensitive, introverted & anxious souls are often the ones in this situation, yet the strengths they could bring to the world could change lives.                                                                                                                                                                                                                                                                                                                                                                             💕Sarah Jane believes love is the answer. She gives clarity to those she serves by guiding them through how to take a vision from their mind and showcase it online, reaching ideal clients around the clock; leading the way to a life they dream of; serving the world with total freedom.                                                                                                                             ✨Join Sarah Jane's community of Babes Born To Serve on Instagram: @sarahjanenyman                                                                                                                                                                                                                                                                                                                                                       ✨WORK FROM HOME. HAVE TOTAL FREEDOM. SERVE THE WORLD.                                                                                                            

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