Jill Stanton is a serial entrepreneur, world traveler, fearless boss babe, mom, and co-founder of Screw the Nine to Five. But in early 2018 her and her husband (and co-founder) Josh closed their $300K per year membership site.
Why? It didn’t feel light anymore.
I had the privilege of diving into Jill’s story, her ‘why’ (both of starting and completely rebranding her business), and what makes her so passionate about transparency in the working world.
For Jill, everything stems from a simple question: “What feels light?”
And whether you’re a business owner, part-time employee, stay-at-home-parent, student, or somewhere in-between, this idea of getting rid of the heavy to focus on the light can change your entire life.
One of the most difficult decisions about building a profitable career isn’t just knowing what you’re meant do and fearlessly pursuing it. Sometimes you have to recognize when things aren’t working (or worse, when they are financially working, but not aligning with your heart).
That’s been the biggest epiphany (and subsequent shift) of Jill Stanton’s career. It’s also the reason why she’s so passionate about sharing the truth about being an entrepreneur.
Sometimes you have to put down the load and completely start anew.
“Entrepreneurs are fluid,” Jill says, “If something is no longer serving us, then we have to be mindful of that.”
Jill and her husband, Josh, started Screw the Nine to Five as a passion-project-turned-full-time-career with the homes of sustaining a flexible, independent lifestyle for their family. By 2014 they had pre-sold two courses. By 2015, started their membership site. By 2016, they quadrupled their revenue ($439K). By 2017 they were making over $600K. And after much deliberation over parts not feeling ‘right,’ by 2018, they shut down their membership community (a $332K revenue arm of the business) to start what Jill says, is the ‘the 2.0 version.’
So, why shut down such a profitable part of their biz?
Jill explains that it simply didn’t feel good anymore. “We kept asking ourselves, ‘What do we want?’ ‘What feels right?’ ‘What feels heavy?’ ‘What feels light?’ and we began to shut things down, one by one.”
Jill and her husband’s goal was to identify what could be changed and better aligned with their values, and what should simply be put to bed. But this wasn’t easy—especially with thousands of members in their community counting on them, relying on them, and trusting them with their business.
For Jill, though, the priority was to stop focusing on the current circumstances and start focusing on the future.
“We hit the reset button,” she says, “I think it’s a really good place to start if you feel unclear in your business.” If your business feels like a job, she cautions, then there’s something wrong.
And you have to listen to that.
When you’re deciding to make a huge change in your career, though, there’s a lot of pressure. Sure, you can identify the problem and try to take steps to fix it. But when it comes to the change, there’s often opposition—from others, and even more negatively, from yourself.
But Jill negates this. “It feels like there’s all this pressure until you zoom out and realize that you were putting all the pressure on yourself,” she says, “There’s the fear of judgement, of control. There’s the ‘what will happen if’—and we ‘what if’ ourselves into paralysis.”
If you’re not happy, you have to think about where you want to be. Rather than focusing on the place you are, look forward.
“And once you start stepping into that [future] version of yourself,” Jill says, “Everything changes.”