woman typing on computer, how to market your business
Daria Nepriakhina

In my first article “Business Basics: Part One – Email”, a person judges you in 1/10th of a second. Consequently, when a potential customer sees your web address, they immediately decide if you are a “business”, or a person dabbling in a side hustle. Thanks to all of your hustle, sleepless nights, and tears of frustration, you’re venture is growing – CONGRATULATIONS!!

Now that you have a moment to breathe, let’s review a few of the foundational basics for a growing business.

Must Have – Business Domain Name

This is like your street address, it tells customers where to find you.  If your current address is businessname.wordpress.com, then you are perceived as a side hustle.  Your domain needs to scream your business.

My top picks:

WordPress.com for $4.99/Month

  • Free domain for one year
  • Jetpack essential features
  • Email & Live Chat Support
  • Dozens of FREE themes
  • Basic design customization
  • 6GB storage space
  • Remove WordPress.com ads

GoDaddy.com for $7.99/Month (ON SALE FOR 65% OFF – $2.79/Month)

  • Award winning 24/7 support
  • 1 Website
  • 100GB storage
  • Unmetered bandwith
  • Free business email (3 month trial)
  • Free domain – with annual plan

Must Have – Landing Page

Building a website will take time.  Until you have your full site ready to publish in all of it’s glory, you will need a landing page.  A landing page has one objective – CALL TO ACTION (CTA).

According to unbounce, “having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer distractions.”.

There are two types of landing pages:

  • Lead Generation:  The sole purpose is to collect data (name, email, etc)
  • Click-Through: Bold introduction to the company, then “click-through” to the full website

Must Have – About Me

After the landing page, this is the most crucial page of your website.  If the About page does not grab a person’s attention quickly, say “hasta la vista, baby”.  According to Shout Me Loud, “creating the perfect About page is not rocket science, but it has to contain vital information which will make your visitors stay on your website.”.

  • Informative (who you are, what you do, etc)
  • Testimonials
  • Connect you to the team (names, pictures, positions)

Finally, if you are a member of The Société, and are interested in helping BossBabes create a kick-@ss website, please share this article with your information. Another way to promote your services is to post your details in the comments below.

Also, if you missed the first article in this series, please read:  Business Basics:  Part One – Email.

2 COMMENTS

  1. Great article Stephanie! Well said about the landing pages. It’s so important to have a clear action that not only matches the business goal but also the user needs.

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