Business & Careers

The Essential Tool To Make Any Launch A Success

BY Team BossBabe

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If you’re just getting started as an entrepreneur, the idea of launching your product might feel really overwhelming. Between the design, technology and creating the product itself – launches get stressful…fast. 

Can you relate?

If you said yes, we have some bad news and some good news.

The bad news is: most entrepreneurs feel the same way, and as a result, their launches fail before they even start. (Not fun). 

The good news is: it doesn’t have to be that way.

The hardest (and most important) part of a launch is just getting started. In this blog, we’re teaching you the very first thing you need to do that will set you in the right direction and make any launch a success.

Let’s dive in.

How To Create An Irresistible Freebie That Qualifies Your Audience

  1. Make It Relevant

If you’re going to spend time creating a freebie before your launch, your freebie has to be relevant to the product you’re launching. Otherwise, it’s going to attract an audience that won’t actually buy what you’re trying to sell.

If you’re struggling to come up with a freebie, try to pick something that’s a mini version of your product and build it from there. That way, your audience will enjoy a little bit of your product and end up wanting more in the end.

  1. Make It Interesting

Let’s be honest: there are a million freebies out there. From weekly newsletters, video series and PDF downloads…you can find a freebie for just about anything.

So why would someone download your freebie? Because it’s interesting.

When you’re creating a freebie, ask yourself if you’d download it. If so, you’re on the right track. If not, you might need to rework the freebie to make it more exciting for your audience. 

  1. Make It Accessible

So many entrepreneurs build an incredible freebie for their launch and miss the mark on one crucial step: they forget to talk about it.

It’s not enough to passively put your freebie on the sidebar of your website and hope people find it. You have to get creative about sharing the freebie with your existing list and leveraging the freebie to attract a new audience.

Send emails to your existing subscribers to push them toward the freebie and increase excitement around your launch. You might even tease that you have something coming soon related to the freebie to make them extra excited.

Then, start to share the freebie on your social media platforms to build an audience of leads who are interested in what you have to offer. Once your launch goes live, you’ll be able to promote your product to this list and they will be much more likely to buy from you because they already displayed an interest in your product.

Why Most Launches Are A Waste Of Time

Most entrepreneurs spend months preparing for a launch. They write all the copy, set up the landing pages, design incredible graphics. They quite literally do all the things,

The sad part is, once they launch the thing, they hear crickets. Why? Because they didn’t do the work on the front end to lay the foundation so their launch is a success.

We don’t want you to waste time, energy and resources on a product launch that isn’t going to get real results for your business. 

That’s why we created the Work Smarter, Not Harder guide. This totally free task prioritization trick so you can STOP spending time on things you hate and START growing your business by focusing on what you love. Just click here to get free access.

A Consistent Instagram Presence Will Make Your Next Launch A Success 

Oh, and if creating graphics to promote your launch on social media is one of the things you waste a massive amount of time on, you need to get access to Insta Influence Kit.

It’s our newest BossBabe product and is 100+ Instagram templates and an eight-part video series so you can show up consistently on Instagram without wasting hours on Canva or spending an enormous amount of money on a graphic designer. Plus – it’s just $37. You seriously do not want to miss it. Click here to get access so you can be the first to get access and have an unbelievable Instagram presence during your upcoming product launch.

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