Business could always be “better”, right? No matter how good or bad of a sales day you had, it would always be nice to just land that one more client or send just one more invoice out.
But what if that stress didn't have to exist? What if you knew you were boosting your bottom line without having to put out more content or run another campaign?
Sounds too good to be true, doesn't it? Well this isn't that kind of advice. We're going to need to put in some work here up front, but trust me – it'll be worth it.
Did you know? Happy customers buy 50% more frequently, spend 2x more each year, and are 5x more likely to be loyal to you. – Source
It is so easy to get swept up in the need for more clients that we often forget about the ones we already have. Which, quite frankly, is so sad, because they're the ones that have already invested their money in us. They have already decided to trust us to help them.
Think about it.
When was the last time you had a GREAT buying experience and referred that product or service to someone else?
On the flip side of that, when was the last time you had a HORRIBLE buying experience and told even more people to stay away?
Customer experience matters. No, it's not as sexy as a $40,000 launch, but let me tell you, it's much more sustainable for long-term success growth.
So, here's how improving your client experience can boost your sales ASAP:
1. It's a time-saver
Being prepared and READY to deliver to your clients can have a seriously positive effect on your business. Having your service agreement & invoice template ready to go means you're saving time… Time that you can now be showing up for them.
2. You're more confident
Knowing what's up next for that client gives YOU time to do a better job at your deliverables, and not only that, but boosts your confidence at the same time! When you're more confident, you actually become better at selling. When you know that you have the processes and systems in place to onboard a client AND deliver to them consistently every single time, you're going to be signing more clients.
3. You're building brand ambassadors.
When your client has a way better experience because you're not running around in chaos, they'll spread the word. You happy and confident means they're happy and confident. Welcome to your new brand ambassador. And the best part is that the likelihood of them signing up in the future for a higher-level offer skyrockets.
So that's all great, right? But now what? Start with the action item below!
TAKE ACTION: Write down ALL of the different templates that you need to deliver an epic customer experience. Then, schedule in time to make them and streamline them!
Some examples are: service agreement, welcome package, invoice, proposal template, homework PDF template, etc.
Sarah Williams is the owner of Rebel Office, an online resource and community platform for ambitious, female entrepreneurs embracing the laptop lifestyle and using their businesses as a platform to design their dream life. rebeloffice.ca