Instagram has 1 billion active users every month. “According to the company, the secret to their success is their unique visual storytelling approach to social media,” says Statista. As an entrepreneur, it is more important than ever to market your business‘ story with a strong presence on Instagram. Check out the 5 instagram tools you need to grow your IG audience…
An Instagram scheduling tool is vital to consistent content and time savings to dedicate to other facets of your business.
Later is considered the #1 marketing platform for Instagram and allows you to plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.
Pricing: Free – 30 Posts on 1 Profile/Month, Paid Plans start at $9/month
Buffer provides the opportunity to plan, collaborate, and publish content to drive growth for your brand.
Pricing: Free 7 Day Trial, Plans start at $15/month for 100 scheduled posts/month
Sprout Social is the platform for all points of connection including listening, publishing, engagement, and analytics.
Pricing: Free Trial, Plans start at $99/month
There are ample opportunities to maximize your link in bio – its not just for your website anymore! Explore these essential instagram tools:
Linkin.bio from Later creates a website that links your photos to webpages or allows you to tag products and turn your feed into a clickable, optimized landing page. Linkin.bio offers insights including link clicks, pageviews, and sales from each post.
Pricing: Linkin.bio is available on all Later Business Plans, starting at $19/month
Lnk.bio allows you to share all of your important links in one URL. You can choose to temporarily disable links depending on your projects and priorities.
Pricing: Free – Random Unique URL, Paid plans starting at $0.99/month
Linktree offers an easy to customize link to drive followers to content. The link can be shared to Instagram and Facebook posts.
Pricing: Free – Basic Features, PRO plan is $6/month
Instagram isn’t compete without beautifully designed graphics. With these free tools, you don’t need to be a graphic design expert!
Canva is an easy to use drag and drop editor that creates social media graphics, covers, and animated posts.
Pricing: Free Plan – Access to over 8,000 templates, Paid plans begin at $12.95/month
Adobe Spark helps you create graphics, web pages, and videos in minutes!
Pricing: Free – Includes Adobe Spark Watermark, Paid plans begin at $9.99/month
Consistent and cohesive Instagram stories are key to keeping your business top of mind to followers!
Unfold is a “toolkit for storytellers.” Templates offer a cohesive, edgy effect to images.
Over makes it easy to look professional on social media. Professionally designed templates are easy to edit for quick, beautiful Instagram stories.
Pricing: Free, Upgrade to Pro for $14.99/month of $99.99/year
StoryLuxe creates easy to edit stories with tape, film frames, love, collage, and neon templates.
Pricing: Free, Subscription featuring premium templates is $2.99/month
We have all seen those perfectly curated Instagram feeds. A consistent photo editing style is easier than you think with top photo editing apps!
Adobe Lightroom (App)
Adobe Lightroom is a state of the art image editing software that allows you to edit photos on your phone. Lightroom presets are importable for a cohesive look on Instagram images.
Pricing: Free App
VSCO presets take your photos and videos to the next level to create a uniform style on Instagram.
Pricing: VSCO – Free, VSCO Membership – $19.99/year
Whether you’re just starting your business from the ground up, or are simply looking to elevate your Instagram, using these 5 tools will help enhance your business on Instagram.
Courtney attended Baylor University and graduated with a Bachelor of Business Administration (Marketing/ Leadership Studies). Courtney’s experience includes marketing, sales, community engagement, social media management, and content writing across a vast array of industries. She is an innovative trail blazer that exceeds objectives and goals by connecting ideas with results.
In her free time, Courtney enjoys working on her food blog, yoga, cycling, and traveling! Get to know Courtney on Instagram @courtneymoeslein.