Social media

5 Instagram Tools You Need to Grow a Massive Following

BY Courtney Moeslein

iphone in hand showing instagram analytics

Instagram has 1 billion active users every month. “According to the company, the secret to their success is their unique visual storytelling approach to social media,” says Statista. As an entrepreneur, it is more important than ever to market your business‘ story with a strong presence on Instagram. Check out the 5 instagram tools you need to grow your IG audience…

Scheduling Tools 

An Instagram scheduling tool is vital to consistent content and time savings to dedicate to other facets of your business. 


Later is considered the #1 marketing platform for Instagram and allows you to plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.

Pricing: Free – 30 Posts on 1 Profile/Month, Paid Plans start at $9/month 


Buffer provides the opportunity to plan, collaborate, and publish content to drive growth for your brand. 

Pricing: Free 7 Day Trial, Plans start at $15/month for 100 scheduled posts/month 

Sprout Social 

Sprout Social is the platform for all points of connection including listening, publishing, engagement, and analytics.

Pricing: Free Trial, Plans start at $99/month 

Bio Link 

There are ample opportunities to maximize your link in bio – its not just for your website anymore! Explore these essential instagram tools: from Later creates a website that links your photos to webpages or allows you to tag products and turn your feed into a clickable, optimized landing page. offers insights including link clicks, pageviews, and sales from each post. 

Pricing: is available on all Later Business Plans, starting at $19/month allows you to share all of your important links in one URL. You can choose to temporarily disable links depending on your projects and priorities. 

Pricing: Free – Random Unique URL, Paid plans starting at $0.99/month 


Linktree offers an easy to customize link to drive followers to content. The link can be shared to Instagram and Facebook posts. 

Pricing: Free – Basic Features, PRO plan is $6/month 

Graphic Design 

Instagram isn’t compete without beautifully designed graphics. With these free tools, you don’t need to be a graphic design expert! 


Canva is an easy to use drag and drop editor that creates social media graphics, covers, and animated posts. 

Pricing: Free Plan – Access to over 8,000 templates, Paid plans begin at $12.95/month 

Adobe Spark 

Adobe Spark helps you create graphics, web pages, and videos in minutes! 

Pricing: Free – Includes Adobe Spark Watermark, Paid plans begin at $9.99/month  

Stories Creator 

Consistent and cohesive Instagram stories are key to keeping your business top of mind to followers! 

Unfold (App)

Unfold is a “toolkit for storytellers.” Templates offer a cohesive, edgy effect to images. 

Pricing: Free 

Over (App) 

Over makes it easy to look professional on social media. Professionally designed templates are easy to edit for quick, beautiful Instagram stories. 

Pricing: Free, Upgrade to Pro for $14.99/month of $99.99/year 

StoryLuxe (App) 

StoryLuxe creates easy to edit stories with tape, film frames, love, collage, and neon templates. 

Pricing: Free, Subscription featuring premium templates is $2.99/month 

Photo Editing 

We have all seen those perfectly curated Instagram feeds. A consistent photo editing style is easier than you think with top photo editing apps! 

Adobe Lightroom (App) 

Adobe Lightroom is a state of the art image editing software that allows you to edit photos on your phone. Lightroom presets are importable for a cohesive look on Instagram images. 

Pricing: Free App

VSCO (App) 

VSCO presets take your photos and videos to the next level to create a uniform style on Instagram.

Pricing: VSCO – Free, VSCO Membership – $19.99/year 

Whether you’re just starting your business from the ground up, or are simply looking to elevate your Instagram, using these 5 tools will help enhance your business on Instagram. 


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