I hear it all the time. So many people think the Instagram algorithm is the enemy of their social media success. Like, if the Instagram algorithm just didn’t exist, they’d be totally successful on social media.
Can I be honest? I think that’s B.S.
The Instagram algorithm actually isn’t that tough of a code to crack and it’s certainly not out to get you. In fact, when you understand how it works, it can actually help you grow on Instagram. Seriously.
The thing is – very few entrepreneurs want to put in the effort and do the research to understand how the Instagram algorithm really works. I get that. Not everybody thinks it’s fun to research the technical, behind-the-scenes details of how social media works.
That’s why I did the research for you.
I want you to have an Instagram account that goes viral. I really think that’s possible for you. And you know what else? I don't think the Instagram algorithm is the enemy. I think it’s the secret to helping you get there.
In this blog, I’m going to break down three simple hacks you can start using today to grow your Instagram account because of the algorithm – not in spite of it.
Social media doesn’t have to be some massive guessing game. When you understand these concepts and know how to apply them to your account, growing on Instagram is going to become your favorite thing ever.
Let’s dive in.
Three Simple Instagram Algorithm Hacks
The Instagram algorithm can feel like some elusive, confusing concept, but it’s actually quite simple. When you boil it down, it’s really just a matter of understanding how Instagram wants you to use the app and then…using the app that way.
Think about it: Instagram is a business with a product and they want you to use that product in a certain way.
Instagram wants more people on the app for more time interacting with more posts more often. If you can ensure your posts are helping Instagram reach their company goals, you’re going to reach yours – it’s as easy as that.
These three concepts aren’t rocket science, but they are totally effective. Let me show you what I mean…
1 – Increase Your Interactions
Simply showing up on social media is not enough – you need to actively drive engagement on your posts if you want the algorithm to recognize you.
That doesn’t mean following accounts just to unfollow them later or liking every post that pops up on your feed. We all know stuff like that doesn’t work anymore, right?
What I mean is actually taking the time to find your ideal clients, talk to other creators in your niche and interact with leaders in your field who you admire.
If you show up with value and make the right connections, other creators and potential clients are sure to follow you and interact with your posts organically. The Instagram algorithm likes that.
2 – Measure Your Story Click-Through Rate
Your story click-through rate is a very important metric when it comes to making your page work with the Instagram algorithm. When people stick around to watch your stories, it tells Instagram that people want to watch your content, so Instagram is going to boost it on the app.
One of the ways I like to keep people clicking through stories is by giving them opportunities to interact with the posts. It seems simple, but you know what? It works.
People love to vote on polls or answer questions, and, honestly, I love getting to read their answers. It’s a win-win. Plus – it really helps your account stand out because Instagram can see that people aren’t just watching your stories, they’re sticking around and interacting with them, too.
3 – Create More Instagram Reels
I know you’ve heard me say it before, but Instagram Reels are truly the key to your success if you’re trying to hack the algorithm. Why? Because Instagram wants you to make Reels, so when you do, you’re automatically ahead of all the other people who just don’t bother.
Reels give your account polish and they’re so easy to make. It’s literally just a fun, short video and sometimes text on the page. How simple is that?
If you know you need to be creating more Reels (and chances are – you do), start by setting aside just 10 minutes a day to see what Reels are performing well so you can start to apply the same principles to your own posts. There are always fun trends you can make work for your own business and drive engagement in a new, fun way.
Growing Your Instagram Shouldn’t Be Stressful
Instagram is constantly looking to see if you’re helping them grow traffic on their app. By increasing your interactions, click-through rates and Reels – your account is going to finally win the crown of algorithmic favor you’ve been dying for.
That’s not all there is to it, though. There’s one more piece of the puzzle you have to get right or everything else is going to fall flat: your content.
I know, I know. If the algorithm is one thing that makes Instagram hard, creating valuable, unique content is the other.
That’s why I wanted to make sure you have everything you need to grow an Instagram account you’re proud of. So I created Insta Influence Kit – your secret weapon to hooking scrollers on every single post (yes, seriously).
Insta Influence Kit is 100+ easy social media templates to help you elevate your message and grow a high-impact presence without hiring an expensive designer or spending hours in Canva every month. Plus – it’s only $37.When you pair an understanding of the algorithm with irresistible content – your social media presence will be unstoppable. So what are you waiting for? Click here to get access to Insta Influence Kit and let 2021 be the year you build an unparalleled social brand.
Natalie Ellis is a serial entrepreneur and angel investor, as well as the co-founder and CEO of media brand BossBabe. Under her leadership, BossBabe now reaches more than 10M+ ambitious women per month, and has a community of 3.8M across their social media, blog, podcast and newsletter. Natalie’s expertise lies in audience growth, content monetization and business strategy. Natalie is passionate about supporting women to take action in creating lives that they’re in love with.