LinkedIn started out as a means to upload resumes and search for jobs, and it did really well. But in the age of social media, the platform has to stay innovative in order to get ahead. I went years without really checking it because I wasn't looking for a job. But about a year ago I decided to jump back on.
I found a platform that took professional networking to the next level. It has so many amazing content creators with relevant information to the professional and even entrepreneurial world. It's a lot more than just job searching now. Video has even taken off, which has redefined the platform.
LinkedIn Top Voice 2018, Goldie Chan, is an expert at just that – creating content and videos. She consistently produces top-performing videos, and has the longest-running original daily video content through #DailyGoldie. Her work led to becoming a contributor at Forbes, working with major brands and traveling all around the world. So who better to find out how to better leverage LinkedIn than Goldie?!
When people hear of LinkedIn, they largely think of a platform to upload a resume and look for jobs. Is that still the case?
LinkedIn has now become a great platform where creators can develop a true branded presence on the platform. In the past, prior to the existence of articles and video, LinkedIn served as a great resume holder (and it's still a wonderful place to look for jobs). There's still quite a bit of education that needs to happen around moving LinkedIn towards being a place where people know they can create a personal brand. When I work with C-level executives for fortune 500 companies to build their brands, they're often surprised by it's capabilities.
Why did you choose to focus your attentions on LinkedIn and not any other platform?
I love video – when I got into the LinkedIn Video beta in August 2017, I thought it would be very fun to try playing around with a new feature on an established site. I've always been a fan of LinkedIn even when I wasn't creating content on it. Little did I know that it would lead to becoming LinkedIn Top Voice for 2018, writing for Forbes, major brand sponsorship, and traveling the globe.
Would you encourage people to leverage LinkedIn as a way to grow personally and professionally? Or to even grow a business?
LinkedIn is where individuals who are in charge of budgets live. It's the best place to develop a presence that focuses on your personal brand. As long as the brand is related to business, entrepreneurship or climbing the corporate ladder.
What's the best way to get started creating content and leveraging LinkedIn?
Simply begin! If you prefer to write, try writing status messages or Pulse articles. If you like doing videos, try out the video feature. There's now quite a few ways to engage with your audience on LinkedIn and create the content that will get you seen.
What if someone is unsure or afraid to start, what would you say to them?
I always say to treat the camera or the reader as a friend. Imagine that you're creating for a very friendly audience that truly wants to hear what you have to say and you'll find it's much easier to create content.
What is the best way to create content to get noticed and grow their influence?
I believe the best way to create engaging content that will grow a community behind it is to focus on one topic and have that topic be, of course, tied to what you want to be known for.
What's your best piece of advice for success, on LinkedIn or in general?
That's a tough question because everyone defines success differently. I, personally, define success as the ability to grow an engaged audiences around my content. I also define success as creating a community that feels empowered to create, to be themselves, and to grow in their careers and their lives.
If you could give yourself one piece of advice when you first started, what would it be?
The one piece of advice I give myself when I first started creating my number one channel on LinkedIn, would be to build your tam first and then create content. As some of my audience knows, I created most of the content for my channel, which includes videos, long form posts, and status messages and updates. If I grew my team first, a lot of the production headaches that come with creating daily content (and sometimes multiple pieces of content a day) could have been easily resolved. However, I did (and do) love learning so much by ding it all myself. i can safely say you can build a LinkedIn Top Voice channel (under my personal hashtag #DailyGoldie) with just a one person team and a mobile phone. So I hope that inspires you to go create content today!
Special thank you to Goldie Chan for helping us understand how to use LinkedIn as a means to grow both personally and professionally. Follow Goldie's journey and all she has to offer at the following places: