At BossBabe, we hear from tons of ambitious women who want to know how to make more money, grow their Instagram presence and live a life they’re absolutely in love with.
Lately, we’ve been hearing from our community, and a lot of women wanted to know more about how to find their niche. So this month, we partnered with Angie Lee to release our latest Success Kit in The Société.
In this blog, we’re giving you into just a small peek of what Angie covers in her Success Kit so you can begin to apply these things to your business and find your unique niche, too.
Your Industry Vs. Your Niche
Before we dive into your niche, we need to clear something up: there’s a difference between your “industry” and your “niche”.
Your industry is the field you are in. You might be in fitness or marketing or online sales. A lot of people stop there and assume their industry is their niche. You’ll hear people say stuff like “I’m a marketing expert.” That might be true, but that’s the type of work you do, not your specialty.
In this article, we’re going to really dive into how to move beyond your industry and get serious about finding your niche so you can begin to confidently occupy your unique corner of the marketplace.
Three Steps To Find Your Niche
When you’re trying to find your niche, the best place to start is by identifying these three things: the person you help, the problem you solve and the promise you make.
Here’s what we mean…
1 – The Person You Help
The person you help is your ideal customer. You might help working moms, marketing professionals or even college students.
Whenever you identify the person you help, try to go a little deeper. Do you help college students or do you help college students who are looking for a summer internship? The more specific you can get, the closer you’ll get to finding your niche.
2 – The Problem You Solve
The problem you solve is the thing you help your ideal customer overcome. You might help business leaders overcome imposter syndrome or young leaders feel confident at work.
Whatever it is that you do – you want to make sure you tie it to an actual problem your ideal customer is facing. Ask yourself the question, “Why does my ideal customer need my product or service?” and go from there.
3 – The Promise You Make
This is the results part of your niche. What sort of success do you promise your customer will experience after they do business with you?
Will your customer increase their salary? Feel more energized at work? Hit their revenue goals for the quarter?
Whatever it is that you promise, be sure to paint a picture of your customer’s success so they can really envision themselves doing business with you and having great results.
What’s Your Niche?
When you combine your person, problem and promise, you’ll end up with a very specific niche and finally understand what corner of the market you occupy.
It looks like this:
- I help college students who are looking for their first internship interview with confidence so they can land their dream job.
- I help stay-at-home-moms get rid of all the clutter so they can spend more time with their kids.
Try it for yourself and let us know what you come up with!
Join The Société & Take A Deep Dive
If you want to take a deeper dive into finding your niche, you should check out our latest Success Kit in The Société with Angie Lee.
When you join The Société, you’re not just getting this one masterclass to hone in on your niche. You’re actually getting a whole library of online courses that cover everything from mindset to growing your business and even showing up well in life.
The best part is – you’re taking these courses alongside a community of some of the most amazing female entrepreneurs out there who are ready to welcome you in and push you towards becoming your best self – every day.
It’s kind of like making a ton of business besties and getting the tools you need to scale your business – all wrapped up in one.