Business & Careers

Launch Lessons: How to Find Your Unfair Advantage + Use It In Business

BY Team BossBabe

how to identify your business superpower

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The first step to unstoppable success is knowing your superpower — and then learning how to use it.

Whether you’re a CEO, a manager, or an employee, the secret to getting ahead in business (and in life) is to know your unique strengths and weaknesses.

Which special skills set you apart? What knowledge gives you a competitive advantage? What do you bring into a room that no one else can offer in the same way? That thing is your superpower.

Identifying your business superpower is one of the most effective methods for making your competition irrelevant and finding an ‘unfair advantage' in your niche.

We’re sharing a special formula that will help you discover your strengths, your weaknesses, and your #1 business superpower. Keep reading for a fool-proof strategy to identify your superpower and use it to monetize your business, make an impact and get paid for what you’re passionate about.

What's a Superpower?

Your superpower is your personal zone of genius. It's a quality or skill — or even just a vibe — that makes you stand out from your competition.

This is your secret sauce; the thing that makes people come back to your business, product or service again and again. Knowing your personal power helps you zero-in on your niche, reach your ideal clients and grow your business beyond what you imagined.

A superpower can be anything; it might be a specific skill like coding or a special perspective that allows you to see solutions faster and more efficiently than others. It can be your ability to organize people, your willingness to take risks or literally a million things between.

Does Everyone Have A Superpower?

Don’t buy into the old story that there are too many businesses like yours and that your niche is too saturated for you to be successful. Your unique story, expertise, life lessons and superpowers are valuable and cannot be duplicated. There’s only one you.

Saying there's no space for you in your niche is like saying “we already have Oprah, so why do we need Ellen DeGeneres?” Or “we already have Jennifer Lopez, why do we need Shakira?”

how to find your business superpower

Each person brings their special gifts and talents to the table, and trust us, there’s more than enough to go around for us to all be successful.

You might assume that other people already know what you know, but that's rarely the case. You have unique knowledge and experiences that people want to learn from (and pay for). If you think you don't have a superpower, you simply need to spend time reflecting, building confidence and bettering your own mindset.

Absolutely everyone has some kind of superpower — the challenge is learning how to identify it. Here's how…

4 Steps to Find Your Superpower

Step 1: What Do You Love Doing? | Think about what you love to do and make a list. What lights you up? What gets you excited? Imagine waking up in the morning, looking at your calendar and seeing it's fully booked with one specific thing — what is that thing?

Step 2: What Are You Good At? | Think about the things you're good at and make a new list. These things don't necessarily have to be the things you love. You might be a master at accounting but can't stand having to do it. Think about your strongest skills and aptitudes and jot them down.

Cross-reference this list with the first list and see if there is any overlap; what are you good at that you also love doing? Highlight those things — this is your passion.

Step 3: What Can You Be Paid For? | Review your lists and think about what you can actually be paid for? It doesn't matter how likely or unlikely it seems. Simply ask yourself, is there a market for this? Are people looking for this?

Step 4: What Does the World Need? | Where can you be of service? How can you help others help themselves?

What Happens Next?

Are you ready to discover your superpowers and bring your gifts to the world? Are you ready to stop hiding and waiting for “the perfect time” or for you to be “ready?” Because we all know that being ready is an illusion.

It’s time for you to show up, share your stories and your gifts in a much bigger way. You don’t have to do it alone. You don’t have to figure it out by yourself. There is a proven process.

The first step is to raise your hand and say yes to the opportunity to join us for this FREE live webinar. Make the most of this moment and sign up now. You are worth it!

What's your personal superpower? Share in the comments below!

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