Business & Careers

How To Develop A World-changing Vision & Mission Statement

BY Quanisha Green, MSS

Mission Statement

Want the Low Down on the Down Low?

Get tips and tricks from 7 figure, serial entrepreneurs delivered directly to your inbox!


It’s never too late to develop a mission statement that defines why your business exists. Vision and mission statements share how your business intends to change the world. Also, they impact your bottom line.

“Never start a business to make money, start a business to make a difference.” -Marie Forleo

According to Simon Sinek, Author of Start with Why, “People don't buy what you do; they buy why you do it.” Vision and mission statements influence how customers perceive your business. Also,  they guide how you develop programs, projects, and services.

What is a Vision Statement?

Vision statements answer the question of what you are trying to achieve. It’s the horizon you’re aiming to reach. It’s something you SEE. It challenges & inspires. It’s a snapshot or image of what you desire to see in the future.

Here are two vision statement examples from global companies:

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” – Amazon

“To provide access to the world’s information in one click” – Google

What is a Mission Statement?

A mission statement explains the path you're taking to reach your vision. It clarifies & informs today’s actions. It’s why you do this work. And it’s rooted in the “here & now.” Also, a mission statement is something you DO. Providing guidance about what to do and what not to do in your business.

Here are mission statement examples from Amazon and Google:

“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” – Amazon

“To organize the world’s information and make it universally accessible and useful.” – Google

Your Vision Statement

Answer this: What is your business’s ultimate goal?

Need some support? Use these templates as a guide:

  • A world where _____________________ (ex. every family has a home)
  • ______________________every day (ex. Businesses that make money)
  • To one day _______________________ (ex. end poverty)
  • To ultimately ________________________ (ex. create a world without hunger)

Your Mission Statement

Answer this: How is your business working to achieve its vision?

Not sure? Use this 3-step process to develop your mission statement.

1. Identify the results your business facilitates.

  • Specify the outcomes your business program, product, or service produces.
  • Outline your business’s unique process for moving consumers from points A to B.

ex. a job coaching business could help people move from “a job they hate” to “a job they love” using psychology.

2. Define the Value

Tap into the benefits your business consumers experience. At the emotional level, what is your business providing them?

Some examples of emotional benefits are peace of mind, happiness, more ease, etc.

3. Craft Your Mission Statement

Remember, the mission is HOW you decide to achieve your vision. Use the answers from the previous sections to fill in the blank:

The #1 focus of my business is:________________________

ex. To help professionals achieve happiness at work using positive psychology.

The best mission statements are short & sweet.

The final step is to share your world-changing vision and mission statement. Update your About page. Publish these statements on your marketing materials. And change your social media bios.

Want me to review your vision and mission statements? Share them below in the comment section and I'll take a look.

HOT RIGHT NOW

the must-listen for womxn working on their businesses and careers.

THE BOSSBABE PODCAST

OUR PODCAST PICKS:

MORE EPISODES

Between chatting all things business strategy, marriage, bio-hacking and money, the show will feel like you're sitting down for matcha lattes with Natalie and Danielle, digging deep into real conversations with your ambitious besties.

Prepare for laughs, surprises and epic takeaways, this show is for the womxn who wants it all and wants it delivered.

Currently creating the woman I want to be. Excuse me if I become extremely protective of myself, my time, and energy.

@bossbabe.inc

The only way to start your week. Get free resources delivered directly to your inbox, as well as exclusive tips and tricks from the BossBabe team for building your biz or climbing the career ladder.

You'll also be first to know about our upcoming events (online and off) and when we open doors for enrolment to our programs that've been designed with your success in mind.

Newsletter

TheMonday