Mission Statement

It’s never too late to develop a mission statement that defines why your business exists. Vision and mission statements share how your business intends to change the world. Also, they impact your bottom line.

“Never start a business to make money, start a business to make a difference.” -Marie Forleo

According to Simon Sinek, Author of Start with Why, “People don’t buy what you do; they buy why you do it.” Vision and mission statements influence how customers perceive your business. Also,  they guide how you develop programs, projects, and services.

What is a Vision Statement?

Vision statements answer the question of what you are trying to achieve. It’s the horizon you’re aiming to reach. It’s something you SEE. It challenges & inspires. It’s a snapshot or image of what you desire to see in the future.

Here are two vision statement examples from global companies:

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” – Amazon

“To provide access to the world’s information in one click” – Google

What is a Mission Statement?

A mission statement explains the path you’re taking to reach your vision. It clarifies & informs today’s actions. It’s why you do this work. And it’s rooted in the “here & now.” Also, a mission statement is something you DO. Providing guidance about what to do and what not to do in your business.

Here are mission statement examples from Amazon and Google:

“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.” – Amazon

“To organize the world’s information and make it universally accessible and useful.” – Google

Your Vision Statement

Answer this: What is your business’s ultimate goal?

Need some support? Use these templates as a guide:

  • A world where _____________________ (ex. every family has a home)
  • ______________________every day (ex. Businesses that make money)
  • To one day _______________________ (ex. end poverty)
  • To ultimately ________________________ (ex. create a world without hunger)

Your Mission Statement

Answer this: How is your business working to achieve its vision?

Not sure? Use this 3-step process to develop your mission statement.

1. Identify the results your business facilitates.

  • Specify the outcomes your business program, product, or service produces.
  • Outline your business’s unique process for moving consumers from points A to B.

ex. a job coaching business could help people move from “a job they hate” to “a job they love” using psychology.

2. Define the Value

Tap into the benefits your business consumers experience. At the emotional level, what is your business providing them?

Some examples of emotional benefits are peace of mind, happiness, more ease, etc.

3. Craft Your Mission Statement

Remember, the mission is HOW you decide to achieve your vision. Use the answers from the previous sections to fill in the blank:

The #1 focus of my business is:________________________

ex. To help professionals achieve happiness at work using positive psychology.

The best mission statements are short & sweet.

The final step is to share your world-changing vision and mission statement. Update your About page. Publish these statements on your marketing materials. And change your social media bios.

Want me to review your vision and mission statements? Share them below in the comment section and I’ll take a look.


    • This is terrific! It’s great how your statement echoes the pain & desire (end burnout) of your target population (women) as well as provides the solution (design predictably profitable business).

      Thank you for sharing.

  1. My mission is to help women entrepreneurs and online business owners save time and resources by validating their business ideas through market research, so that they can create content and offers their audience are eager and ready to buy.

    • Tarmara, very thorough statement. You hit on the emotional benefits (save time and resources) of your target market (Women & Online business owners). It also shares your process along with the tangible outcomes.

      Thank you for sharing!

  2. I’m on a mission to rescue busy entrepreneurs out of overwhelm by helping them tackle their task lists. An additional part of my mission is to help people find and reignite their joy.

    • Hi Dortha,

      Thank you for sharing your mission. Your mission clearly displays your “how” process. Also, it’s a compliment to your larger vision of people living joyous lives.

      Great statement!

  3. Quanisha – great piece! Thank you for sharing. Here is our mission statement at BossBabe – “A Boss Babe is unapologetically ambitious and paves the way for herself and other women to rise. She is on a mission to be her best self (in all areas) confidently stepping outside her comfort zone to create her own version of success” looking forward to your feedback!

    • Kale- I appreciate the opportunity to contribute to the Boss Babe community.

      It’s great that Boss Babe’s mission not only includes what the company aims to achieve for women entrepreneurs, but what it means to be a “Boss Babe” for all those who want to take that on.

      Great method to build a movement as it allows people to take on a new identity connected with the “Why” of the company.

      Love it!

    • Hi Nicole,

      Glad you found it useful for your goal setting and focus.

      Once we’re clear on who we are, what we stand for, and how we plan to achieve-decision-making and action-taking become easier.


Please enter your comment!
Please enter your name here