Every industry has that one person who is an absolute icon.
They’re the person everyone looks up to as the ultimate epitome of success and accomplishment. Their voice is trusted, their customers love them and their business revenue is there to prove it.
What if that could be you?
What if when people talked about your area of expertise, they thought about your business first? What if your customers had the same level of loyalty to your brand some people have to their favorite coffee shop? That level of being in love with what you do.
It might sound too good to be true, but it’s not.
Most entrepreneurs think achieving “expert status” is harder than it is. Why? Because they’re stuck on one of two things. Either they can’t earn trust from their customers or they can’t build confidence in themselves. Can you relate?
Earning trust and building confidence should not keep you from achieving the level of recognition you deserve. But if you’re like most entrepreneurs, that is what’s stopping you from becoming a household name.
It shouldn’t be that way. You know you’re great at what you do. You know your product or service can be transformational in your customer’s life. It’s time the world knew that, too.
It’s time for you to become the go-to expert in your industry. Let’s dive in.
Three Ways To Build Trust In Your Industry
The idea of being the person in your industry might feel like a far-off dream, but trust us – it is possible for you. You just need to know how to lay a foundation for your business that welcomes, nurtures and celebrates your customers so you can earn their trust and build confidence in yourself. Here’s how you’ll do it…
1 – Create Shareable Content
Okay, stick with us for a second.
You might be thinking, “What does my content have to do with becoming an expert in my industry?”
Answer: absolutely everything.
Most of the people that follow you have not bought anything from you yet, right? They’re just engaging with your free content to decide if they like and trust you enough to swipe their card.
Think about it: how long did you have a picture of that designer handbag on your vision board before you actually went to the store and added it to your wardrobe? It was probably there for a while. Maybe it’s still there.
That’s because you were trying to decide if you liked and trusted that gorgeous designer brand enough to take the leap and make the financial commitment. You needed to decide if it was worth it.
Your customers are doing the same thing with your business. That means every post you share on social media, every email blast you send to your list and every freebie you have on your website needs to be valuable content.
And it’s not enough for the content to be valuable – it needs to be shareable, too.
Valuable content nurtures your existing audience, but shareable content extends your reach. When your content is high-value and being shared, new people start coming to your account to engage with your content, too. That’s where your business goes from good to great.
If the idea of creating valuable, shareable content makes you feel stressed, we get it. That’s why we created Insta Influence Kit– your secret weapon to hooking scrollers on every single post (yes, seriously).
Insta Influence Kit is 100+ easy social media templates to help you elevate your message and grow a high-impact presence without hiring an expensive designer or spending hours in Canva every month. Plus – it’s only $37. Click here to get access and create valuable content – every time.
2 – Nurture Community Around Your Brand
People want to be part of a community. It’s one of the reasons social media has totally taken off over the past few years – because people want to be a part of something bigger than themselves.
As an entrepreneur, it’s your responsibility to build a community around your brand. That might look like creating a Facebook group, pushing engagement on your social media posts or encouraging your customers to connect with one another based on their shared interests.
When you build a community around your brand – it becomes more than just a product. Your customers begin to feel even more loyal to what you’re creating because they’re actually bought in.
3 – Celebrate Your Clients’ Successes
When you offer your customers valuable, shareable content and help them find community, what you’re really doing is building their trust in your brand.
When you celebrate their success – you’re starting to build confidence in yourself.
Your customers have stories to tell about why they love your business. It’s time for you to listen and believe them.
What you’re doing is making an impact in the world and changing your customers’ lives. Read your customers’ testimonials, then share them. You’ll feel confident in your business and attract more customers at the same time.
You Have What It Takes To Be A Thought Leader In Your Industry
Imagine what it would feel like to be the go-to thought leader in your industry. Imagine having a loyal community of customers who believed in your business and kept coming back because they loved your product that much.
If becoming a thought leader is a goal of yours in 2021, you need to dive into our newest course in The Société. It’s called How To Position Yourself As An Expert In Your Industry and it is full of some of the most valuable insights that will take you from being seen as just another business to becoming a trusted, established expert.
When you join The Société, you’re not just getting this one course. You actually get access to every Success Kit we’ve ever released. You’ll learn from industry experts on topics like mindset, growing your business and even showing up well in your life.
Let’s be honest – the best part is you’ll be joining a community of badass women who are going to push you to achieve your goals and become the highest version of yourself.
Oh, and did we mention it’s just $35/month? Seriously – it is the best. Just click here to become a member. We can’t wait to see you there!