Business & Careers

How to Assemble a Clothing Subscription Box

BY Laura Bartlett

Subscription boxes have made a comeback in recent years, with new services popping up daily. When asked about how they feel about subscription boxes, customers say they like the opportunity to sample a variety of products without buying full-size versions. Many like the convenience of having curated goods right to their doorsteps. 

There are many different kinds of subscription boxes that cater to people’s tastes and preferences. Among the most popular are clothing subscription boxes. 

On average, people spend around $161 per month on clothes. People buy clothes for everyday use, for work, for special occasions, and even for no reason. There’s always a demand for clothing, which is why fashion is one of the biggest industries in the world.  

If you’re a fashionista who’s looking to start their own business, consider creating your own clothing subscription box. Here’s how.

Determine Your Target Market

The fashion industry is one of the biggest in the world, and the market is large and varied. The first step when starting a business should be finding your target market. 

Are you selling clothes for women, children, men, or everyone? Are you going for a low-end, middle-end, or high-end market? What is the general age of your target demographic? Knowing and understanding your target market will help you figure out what kinds of clothes you’re going to sell and how you market your business, among other things.

You can also target a specific demographic. For example, your service can specialize in selling plus-size clothing, costumes, high-end custom apparel, business clothes, or minimalist style. People have different tastes, preferences, and needs. Choosing a target market is essentially finding people who have wants and needs and are willing to spend money on them.

Choose Your Style

Once you’ve found your target market, you can move on to choosing the style of clothes you’re going to include in your subscription box. The age and gender of your clients will heavily affect their style choices. 

Young people are more likely to buy trendy and stylish clothing that reflects their personality. Working adults, especially those working in corporate jobs, will often shop for clothes they wear to work. Older adults like to dress according to what’s comfortable for them. 

Conduct research on your target market to determine the clothing styles they prefer. Better yet, create a team that will specialize in studying customers’ tastes and preferences and staying on top of fashion trends.


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Create Your Styling Network

People’s tastes and fashion fads are ever-changing, which is why it’s essential to have a team of stylists. A stylist’s job is to monitor trends and choose clothes that will fit their client’s body type, style, and aesthetics.

Since subscription services are built on delivering curated items to customers, you need fashion experts for that purpose.

Conduct Supplier Research

Now that you’ve figured out your target market and style and found your team of stylists, the next step is to find your products. For subscription boxes, it’s a must to find reliable suppliers who can provide quality products within your budget. The suppliers should be able to keep up with the demand and deliver products on time if you’re planning to ship hundreds to thousands of boxes per month.

Customize Packaging

In the subscription box business, packaging plays a huge role in customers’ impressions and experience with the service or product. Well-designed and attractive packaging adds to the excitement and pleasure of receiving a subscription package. 

Consider customizing your packaging for subscription boxes. Customized packaging gives you the freedom to choose a design that will reflect your brand and preferences. This also allows you more opportunities to create an unforgettable unboxing experience for the customer.

Final Words

Starting a business is no walk in the park, but it helps to choose a niche that’s already profitable and has a lot of potential for growth. Right now, the subscription industry is growing about 100 percent every year while the clothing niche has always been one of the most lucrative businesses to get into. Still, it’s vital to thoroughly research the market, the competition, and the logistics of running a business to thrive in the saturated business world.

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