Emma Grede, Good American CEO on Making Denim History & Breaking Industry Standards

The real behind-the-scenes of creating such a meaningful brand, and building a multi-million dollar fashion business...,


The BossBabe Podcast Episode 098




  • Emma’s journey from college dropout to becoming the CEO of Good American
  • The turning points of Emma’s career that inspired her to step into entrepreneurship
  • How Emma recognized a unique opportunity in the fashion industry that aligned with her values for true inclusivity and diversity for women
  • Using a set of principles to help guide your priorities and goals in business
  • The importance of honesty and transparency with your customers when building meaningful brand loyalty and trust



  • Join Online Launch School, a 12-week program designed to take the guesswork out of sold-out launches, whether you’re looking to start an online business or scale one. https://bossbabe.com/ols
  • Get two free months of Skillshare premium membership and receive access to unlimited to over 1000+ classes: www.skillshare.com/bossbabe

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  • @emmagrede
  • @goodamerican
  • @iamnatalie
  • @bossbabe.inc