How I Made History In The Fashion Industry + Broke Industry Standards With Good American CEO Emma Grede

BY BossBabe

The BossBabe Podcast Episode 098



  • Emma's journey from college dropout to becoming the CEO of Good American
  • The turning points of Emma's career that inspired her to step into entrepreneurship
  • How Emma recognized a unique opportunity in the fashion industry that aligned with her values for true inclusivity and diversity for women
  • Using a set of principles to help guide your priorities and goals in business
  • The importance of honesty and transparency with your customers when building meaningful brand loyalty and trust


We’re joined by Emma Grede, CEO and Co-Founder of Good American, a denim company founded with Khloe Kardashian. Emma is the definition of an unapologetically ambitious woman who has worked her way up to the top and didn’t take no for an answer until reaching her goals.

Tune in as we discuss how she met Khloe Kardashian, the real behind-the-scenes of creating such a meaningful brand, and building a multi-million dollar fashion business.

Good American is committed to using women of all shapes and sizes in their campaigns, which is uncommon in the fashion industry, but specifically with denim brands. This brand has been able to break industry standards AND industry records. In fact, their launch day sales even broke denim history.


  • Join Online Launch School, a 12-week program designed to take the guesswork out of sold-out launches, whether you’re looking to start an online business or scale one. https://bossbabe.com/ols
  • Get two free months of Skillshare premium membership and receive access to unlimited to over 1000+ classes: www.skillshare.com/bossbabe

Follow on Instagram

  • @emmagrede
  • @goodamerican
  • @iamnatalie
  • @bossbabe.inc


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Pour your favorite latte and join us for honest conversations that take you behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all.

Currently creating the woman I want to be. Excuse me if I become extremely protective of myself, my time, and energy.


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