host a profitable event

How To Host A Profitable Event That Makes Major Bank

Hosting a profitable event takes forethought and yes, hard work. And it can take years. But it also takes years to build your network and cultivate your audience. Adding...
marketing apps

5 Free, Time-Saving Marketing Apps To Streamline Your Solopreneur Marketing Efforts

“Why do you have 25 tabs open?” my husband said, looking at me quizzically. “No wonder your computer is slow. You’re going to run through all your memory on...
brand ambassador

4 Steps To Partnering With The Right Brand Ambassadors Without Spending A Fortune

Have you ever considered how much a glossy advertisement might affect your desire to actually head to the store and purchase a particular item? Now picture a recent Instagram...
woman holding phone, social media is your biggest marketing asset

7 Reasons Social Media Is (And Should Be) Your Biggest Marketing Asset

Social media has gotten a bad rap in recent years. From exposing kids to inappropriate material to creating unhealthy addictions in adults, when you hear those two words, it’s...

Turn Your Passion Into A Dream Business In 30 Days

Starting your dream business is a lot simpler than you may think. In 2015, I left my cushy corporate job to pursue a tech startup I'd been working on for...
marketing

How To Create Change And Do Something That Matters: A Conversation With Seth Godin

If you want to spread your ideas, make an impact, or improve something, you are marketing, and you need to read this interview with author and marketing legend Seth...
introvert

Stop This One Delusion That Can Destroy Your Potential For Success

For an entrepreneur, it can be hard to accept you may not be the first at something. I am still shooting myself in the foot for not having started Froyo...
power of brands

The Unconscious Power Of Brands

When we buy something, we like to think we know the reason why. We move through the world feeling in control of our actions; and the decision to purchase...
email marketing

Email Marketing: 3 Must-Try Campaigns To Increase Your Sales

Increasing your company's sales is probably at the top of your business goals list. And powerful marketing is a precursor to that objective. While some marketing strategies are fitting...

How To Build A Brand Worth Following

In my years of being a marketer and an entrepreneur, I’ve pretty much committed to being a sponge. With an understanding that no two brands or companies walk the...