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How Sustainability Drove This Hairdresser To Create A Company Like No Other

As the editor of BossBabe, I have the privilege of interviewing some of the most inspiring and resilient female entrepreneurs on the planet and share their insights with thousands...
instagram

How I (Accidentally) Built An International Ambassador Program on Instagram at Age 18

Recently, I jumped at the opportunity to speak for Mashable’s National Social Media Day because I’m an avid social media (Instagram, specifically) lover. I believe it’s the new frontier...
Brand

The Secret To A Badass Brand

In the daily battle of badass brand recognition you need to ask yourself will your potential customers think of you when it is time to buy – let’s be...
introvert

Stop This One Delusion That Can Destroy Your Potential For Success

For an entrepreneur, it can be hard to accept you may not be the first at something. I am still shooting myself in the foot for not having started Froyo...

How to cultivate community online

Social media platforms are an advertisers dream. Costs are low, attention keeps increasing, targeting exactly who you want to is borderline creepy efficient and testing a variety of messaging...
mindfulness

Establish Credibility in Your Niche With These 7 Steps

I know you’re an expert in something. But does anyone (besides you) actually know what you’re an expert in? If you want to build your brand online, you’ll need...

Branding Hack: Design Your Best Life with this 7 Step To-Do List

Change is inevitable and most often welcomed when you are the initiator of life’s shifts. However, panic, cold sweats, worry, or indifference are the most common biological responses to...

What I Wished I Knew About Branding Before Launching

Heres a fun fact about me; My brand, Salt Label, had a completely different Name, Logo and Branding feel, which I created as a concept when I was 16....
9 Ways to Increase eCommerce Sales this Holiday Season | Ellen Coule for BossBabe.com

9 Ways To Increase e-Commerce Sales This Holiday Season

If you’ve got an online business, this one’s for you. It’s time to start prepping to increase e-commerce sales during the upcoming shopping holidays. For many e-commerce businesses, the...
business woman on computer networking

I Deleted 500 Connections on LinkedIn And My Network is Stronger Than Ever

I Deleted 500 Connections on LinkedIn and My Network is Stronger Than Ever Realized you have thousands of “connections” on social media, but still feel like most of them are...