How To Nail Podcast Guest Appearances for Business

Oh hi, that’s me! Well, I guess technically I’m an extroverted introvert. Yes, apparently this is a thing.

Moving on.

Does an introvert ever leave the house?

Yes. First, let’s be clear about what being an introvert actually means. Does it mean you wear black turtlenecks year round and always stay home with your cat collection? No. The main difference between extroverts and introverts is where the energy comes from. Do you feel energized being around lots of humans? Extrovert. Or does being around all those humans completely drain you, and your energy comes from within? Introvert. That’s it in a nutshell.

Now that that’s out of the way.


Forget being a salesperson.

For many of us introverts, selling sounds like a literal nightmare. Try this slight shift to your mindset. Be a sharesperson. Doesn’t that sound like fun? It is! Remember when you told your bestie about that new gem of a coffee shop you discovered? Sharesperson! It really is as simple as that. Sharing is such a nice thing to do!

Come from a place of service.

Introverts have about zero minutes for inauthenticity. We like to keep it 100. I’m assuming you believe in your business. Please tell me you believe in your business. I believe in my business, hard. So it gives me all the feels that I get to help others through my business every day. How rad is that?

Take care of yourself.

Take the time to recharge. Give yourself permission to be alone. Don’t beat yourself up if you don’t make it to the networking event.

BUUUUUUUT. Don’t let fear and comfort zones be the boss of you.

Surprise the hell out of yourself sometimes. This feels really good, too! So maybe try and get to the next networking event.

Extroversion is a switch at your disposal as an introvert and that’s a powerful reminder that you have the best of both worlds. Use extroversion as a piece of a toolkit for your business and frame the tasks that you need to tackle that don’t fit your personality the same way.

You’ll not only surprise yourself, but you’ll also do more for your business too.


  1. Tara! What a wonderful article. Being an introvert in sales can be super overwhelming. So encouraging to have someone shed light on this!

  2. Nice article Tara. I think I am, by nature, introverted. But when it comes to showing and selling my event venue, I become extroverted and happy to be around people and talk, talk, talk. So, maybe there are times to be one, and times for the other.

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